Timeline
February 18, 2025
Category
Branding, Marketing
Project Overview
Aesthetics may be visual, but results? Those live in the data.
When Highland Medical Aesthetics partnered with us, they already had the fundamentals: expert providers, an exclusive skincare line, and a strong local reputation. What they needed was strategy — and proof that it was working. That’s where we came in.
Making Metrics Make Sense
Our first step was setting a baseline. We audited their social platforms, tracked engagement trends, monitored keyword rankings, and watched how people were moving through their website. From there, we built a plan rooted in clarity, not guesswork.
We leaned into what we knew worked: educational content that answered real client questions, reels that showed the heart behind the hands, and a clear brand voice that built trust without the fluff. Then we tracked everything — reach, views, profile taps, clicks, conversions.
And the numbers didn’t just move. They jumped.
From “We Think It’s Working” to “Here’s the Proof”
Monthly reach increased by over 340%
Reels saw view counts in the tens of thousands
Engagement rates consistently outpaced industry averages
Website traffic surged from social and search
Clients were walking in and saying, “I saw you on Instagram…”
By pairing strategy with storytelling, and data with design, Highland transformed their marketing from reactive to revenue-generating. We helped create a content engine that educates, entertains and drives real results.
Results
In an industry where everyone is trying to look good online, Highland has the numbers to back it up. We didn’t just grow their visibility. We grew their confidence — in their content, in their direction and in the way their business is being seen.
If you’re looking for educated skin experiences, results-driven treatments, and a team that knows beauty is both science and soul — go see Highland Medical Aesthetics. Their work speaks for itself.
